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Dealership History

Steward C. Holman began Holman Automotive in Merchantville, NJ, in 1924 with one dealership - Rice and Holman Ford.  Today, Holman Automotive is a mega-dealer with 19 car and truck dealerships, a sunroof installation company, 2 leasing companies, an international fleet leasing company, an engine/powertrain distributor and a truck upfitting company.

Through the Model T, Model A and first V-8 models introduced during the Depression years, Rice and Holman Ford grew, moving first to Pennsauken then, in 1987, to its present facility in Mt. Laurel, NJ.  Mr. Holman's success with Rice and Holman led Ford Motor Company to ask him to run the area Lincoln Mercury dealership.  This operation, which started as Merlin Motors, grew as well and moved from Pennsauken to Camden and, finally to its current location in Maple Shade, NJ.

Other New Jersey franchises were opened through the years, including a second Lincoln Mercury dealership in Turnersville, an Infiniti dealership and a heavy truck center in Maple Shade and three Saturn dealerships - Mt. Laurel, Turnersville and English Creek.

The Holman organization expanded its dealership organization into South Florida in 1947 with the opening of Ft. Lauderdale Lincoln Mercury.  In the ensuing years, other Florida Lincoln Mercury dealerships have followed including Hollywood, Miami, Margate, Pompano and Pembroke Pines.  In addition, Holman has a BMW and a Rolls Royce dealership in Ft. Lauderdale.

In 1939, Mr. Holman began remanufacturing Ford engines and parts at the Rice and Holman dealership.  In 1946, this operation was established as Reconditioned Motors and Parts (RMP), a Ford authorized remanufacturer, headquartered in Pennsauken, NJ.  Today, RMP is a distributor of automotive powertrains with warehousing/distribution centers throughout the Northeast United States.

In 1948, Holman began a fleet leasing operation, ARI (Automotive Resources International), in the corner of the Rice and Holman showroom.  Today, ARI is the largest privately held fleet leasing and management organization in the world, specializing in the leasing of automobile and truck fleets to  large customers with complex fleet management needs.  ARI's 800 employees are headquartered in Mt. Laurel, with offices or strategic alliances serving companies around the world.  ARI serves the specialized needs of its railroad-related fleet customers with a truck upfitting company in Kansas City, MO and Ft. Worth, TX called FBE (Fleet Body Equipment).

Holman Commercial Truck Center began in 1959.  It moved to modern facilities in Maple Shade, NJ in 1996 and sells and services both Ford, Kenworth and Sterling trucks.  In 1997, Holman acquired Sunroof of Florida, an installer of open-air automotive products.  This was followed by the acquisition of Holman Ford, Glassboro, NJ and Holman Ford, Turnersville, NJ in 1998.  The year 1999 was for new construction at Holman with the completion of Pines Lincoln Mercury in Pembroke Pines, Florida and Holman Motorcars, a Jaguar and Infiniti dealership in Egg Harbor Township, NJ.

Celebrating over 75 years of success and prosperity in the automotive business, Holman Automotive is still a family-run organization dedicated to providing customers with a Premier Automotive Experience.  In fact, the Holman "Premier Customer Care" and "Partners In Excellence" programs guarantees customer satisfaction each and every time!

Contact Information

Holman Lincoln-Mercury of Maple Shade

571 Route 38

Maple Shade, NJ 08052
workSales:
800-954-0362
serviceService:
856-234-7100
partsParts:
856-234-7220

Sales Hours

  • Monday: 9 am to 9 pm
  • Tuesday: 9 am to 9:pm
  • Wednesday: 9 am to 9 pm
  • Thursday: 9 am to 9 pm
  • Friday: 9 am to 8 pm
  • Saturday: 9 am to 5 pm
  • Sunday: Closed